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检索条件"主题词=MARKETING"
176221 条 记 录,以下是1-10 订阅
排序:
Guanxi and Performance of Foreign-invested Enterprises in China: An Empirical Inquiry
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Management International Review (MIR) 1997年 第1期37卷 51-70页
作者: Yadong Luo Assistant Professor Department of Management and Industrial Relations College of Business Administration University of Hawaii Honolulu HI U.S.A
This study empirically examines the relationship between guanxi-based business variables and the performance of foreign-invested enterprises (FIEs) operating in the P.R. China. The moderating effect of FIE's investing... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
Color Printers: The Next Generation
Tech Directions
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Tech Directions 2003年 第3期63卷 14-14页
作者: Pierce, Alan
Features the Magicolor 23000DL laser printer. Details of a process employed by the printer in creating images; Background on the use of computer printers as a MARKETING tool; Information on an approach to controlling ... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) ebsco(trh) 更多 评论
Planning for Growth in a Japanese Business
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Long range planning 第2期22卷 20-26页
作者: Serizawa, Yoshio President and Chief Executive Officer Japan Automatic Transmission Company Ltd
The author describes the transition of Japan Automatic Transmission Company from a small joint Japanese-American venture company to an independent company with engineering and MARKETING strength. He outlines the devel... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
A note from our editor
Marketing Health Services
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MARKETING Health Services 2015年 第4期35卷 2-2页
作者: Flory M.
An introduction is presented in which the editor discusses various reports within the issue on topics including the insights of research firm Communicus president Jeri Smith on effective advertising of public health c... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
Strong export demand boosts freight rates
Chemical Week
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Chemical Week 2003年 第45期165卷 32页
作者: Sim, Peck Hwee
Strong demands from Asia, particularly from China has led to high costs and freight rates for shipping deep-sea liquid cargoes. Freight rates have risen to $55-$60/m.t. c&f Northeast Asian main port and $70-$80/m.t. c... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 评论
Consumer Products Leading New Boom
Electronic News
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Electronic News 2004年 第1期50卷
作者: Davis, Jessica
Discusses the prospective market situation for the consumer electronics industry in 2004. market competitors; Production plans of Intel Corp.; Expected growth of cell phones and digital cameras in 2004; market strateg... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 EBSCOBSC期刊 EBSCOBSC期刊 ebsco(ASP/aph) 评论
For Public Relations Success Track Results, Not Messages
Public Relations Quarterly
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Public Relations Quarterly 2003年 第4期48卷 37-38页
作者: Brody, E. W. Senior Counsel Performax Inc. Behavioral Communication Memphis TN 38168
The article offers tips on how to achieve success in public relations and MARKETING. Exposure in the print media is most effective in enhancing corporate reputations. These reports superficially make a great deal of s... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
Roadmap takes shape
eWEEK
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eWEEK 2004年 第24期21卷 38-38页
Andy Lees, Microsoft Corp.'s new corporate vice president for server and tools MARKETING, discussed the Redmond, Washington, company's plans to increase integration across all its server products with eWEEK Senior Edi... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
Brain Wave Analysis
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Psychology & MARKETING 第1期1卷 17-42页
作者: Weinstein, Sidney Weinstein, Curt Drozdenko, Ronald NeuroCommunication Research Laboratories Inc
The results from the authors' applied research studies of communications-effect and electroencephalographic (EEG) recording, which took place over the last ten years, employing thousands of respondents, are integrated... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
AS DATA GROWS MORE VALUABLE, marketERS SEEK NEW WAYS TO SECURE IT
Advertising age
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Advertising age 2015年 第20期86卷 0018-0018页
作者: NEFF, JACK
The article reports on the efforts of U.S. marketers to secure their data collection efforts. Topics discussed include the increasing number of data breaches encountered by retailers, the compromise of millions of sen... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 EBSCOBSC期刊 EBSCOBSC期刊 ebsco(ASP/aph) 评论