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检索条件"主题词=Advertising agencies"
36135 条 记 录,以下是1-10 订阅
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Goodby, Silverstein & Partners
Advertising age
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Advertising age 2004年 第2期75卷 S-14-S-14页
The article provides information on the Advertising agency Goodby, Silverstein & Partners as one of the contenders of the 2003 agency of the Year being given by Advertising Age journal. San Francisco-based Goodby has ... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 评论
An Investigation of Factors Underlying Practitioners’ Attitudes Toward Comparative Advertising
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International journal of Advertising 1992年 第2期11卷 173-183页
作者: Muehling D.D. Stoltman J.J. Washington State University Wayne State University Detroit Michigan United States
The use and relative effectiveness of comparative Advertising has been extensively studied and reported on in the marketing and Advertising literature. However, few studies have specifically dealt with this topic from... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) T&F期刊 评论
LEO BURNETT
Adweek Eastern Edition
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Adweek Eastern Edition 2003年 第44期44卷 16-16页
作者: Baar, Aaron
Chicago, Illinois-based Advertising agency Leo Burnett Co.'s philosophy is summed up in a line on the outside of the spiral-bound book. A photo of Burnett, who founded the shop in 1935, appears on the inside front cov... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
Bay review redux
Marketing Magazine
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Marketing Magazine 2000年 第12期105卷 1页
Reports that the Toronto, Ontario-based retailer Bay is continuing its search to find an agency to handle its Advertising account. Absence of a vice president of marketing; Use of the Institute of Canadian Advertising... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
Outdoor flourishes but will limited sites hit growth?
Media: Asia''s Media & Marketing Newspaper
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Media: Asia''s Media & Marketing Newspaper 2005年 18-18页
作者: Sudhaman, Arun
This article reports on how limited space could cramp Singapore's outdoor Advertising boom. In Singapore, many brands have found outdoor Advertising very effective. For example, Advertising firm Zenithmedia has succes... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Wyeth calls creative pitch in mainland
Media: Asia''s Media & Marketing Newspaper
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Media: Asia''s Media & Marketing Newspaper 2009年 2-2页
The article reports on the creative pitch called by Wyeth Consumer Healthcare Ltd. for its Centrum vitamins advertisement in China. It states that four Advertising firms have responded to the call of Wyeth wherein the... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Miller Time Ends, Begins Anew
Adweek Western Edition
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Adweek Western Edition 第31期49卷 25页
作者: Baar, Aaron Jensen, Trevor
Reports that Miller Lite shifted to Advertising agency Ogilvy Mather in New York and Miller Genuine Draft to J. Walter Thompson (JWT). Worth of each Advertising account; Comments from Miller executives; Team at JWT th... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Media Performance League June
Media: Asia''s Media & Marketing Newspaper
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Media: Asia''s Media & Marketing Newspaper 2008年 6-6页
A chart is presented that lists Advertising agencies included in the June 2008 Media Performance League including Carat, Initiative and ZenithOptimedia.
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Mundanely monikered, morphing mascot helps make the season bright
Potentials
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Potentials 2000年 第4期33卷 42页
作者: Nolan, Paul
Focuses on the design of the holiday gifts presented by Portland, Oregon-based Knoll and Company Advertising and Public Relations in December 1999. Transformation of company mascot into a confectionery surprise.
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
television: SINGLE UNDER $50,000
Marketing Magazine
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Marketing Magazine 2006年 111卷 46-47页
The article presents information on the winners of the 2006 Marketing Awards in the television single under $50,000 campaign category. The Silver award has been given to Advertising agency DDB Canada and its campaign ... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论