限定检索结果

文献类型

  • 2,737 篇 期刊文献

馆藏范围

  • 2,737 篇 电子文献

日期分布

学科分类号

  • 1,129 篇 经济学
    • 983 篇 应用经济学
  • 169 篇 教育学
    • 1 篇 教育学
  • 168 篇 法学
    • 24 篇 社会学
    • 14 篇 法学
    • 6 篇 政治学
  • 149 篇 工学
    • 35 篇 电子科学与技术(可...
    • 27 篇 化学工程与技术
    • 23 篇 纺织科学与工程
    • 21 篇 轻工技术与工程
    • 8 篇 林业工程
    • 7 篇 电气工程
    • 5 篇 土木工程
    • 2 篇 计算机科学与技术...
    • 2 篇 食品科学与工程(可...
    • 2 篇 风景园林学(可授工...
  • 141 篇 艺术学
    • 136 篇 音乐与舞蹈学
    • 4 篇 戏剧与影视学
  • 47 篇 医学
    • 17 篇 药学(可授医学、理...
    • 6 篇 临床医学
    • 4 篇 公共卫生与预防医...
    • 2 篇 医学技术(可授医学...
    • 1 篇 口腔医学
  • 39 篇 管理学
    • 22 篇 图书情报与档案管...
    • 17 篇 工商管理
  • 25 篇 文学
    • 19 篇 新闻传播学
  • 5 篇 农学
    • 2 篇 畜牧学
  • 4 篇 理学
    • 1 篇 数学
    • 1 篇 物理学
  • 3 篇 哲学
    • 2 篇 哲学
  • 1 篇 军事学
  • 1 篇 历史学
    • 1 篇 中国史

主题

  • 2,737 篇 endorsements in ...
  • 288 篇 celebrities
  • 283 篇 marketing
  • 271 篇 advertising
  • 252 篇 marketing strate...
  • 164 篇 advertising camp...
  • 113 篇 television adver...
  • 83 篇 human brands
  • 79 篇 professional ath...
  • 78 篇 consumer behavio...
  • 77 篇 athletes
  • 73 篇 brand name produ...
  • 65 篇 basketball playe...
  • 62 篇 consumers -- att...
  • 58 篇 sales promotion
  • 57 篇 brand image
  • 54 篇 professional spo...
  • 49 篇 branding
  • 44 篇 research
  • 43 篇 sports sponsorsh...

机构

  • 3 篇 arizona state un...
  • 3 篇 florida state un...
  • 2 篇 assistant profes...
  • 2 篇 assistant profes...
  • 2 篇 assistant profes...
  • 2 篇 assistant profes...
  • 2 篇 assistant profes...
  • 2 篇 assistant profes...
  • 2 篇 associate profes...
  • 2 篇 associate profes...
  • 2 篇 associate profes...
  • 2 篇 associate profes...
  • 2 篇 associate profes...
  • 2 篇 associate profes...
  • 2 篇 augusta state un...
  • 2 篇 esc rennes schoo...
  • 2 篇 hong kong baptis...
  • 2 篇 howard universit...
  • 2 篇 korea university
  • 2 篇 member of the fa...

作者

  • 44 篇 badenhausen, kur...
  • 38 篇 jensen, jeff
  • 20 篇 klara, robert
  • 17 篇 lefton, terry
  • 15 篇 janoff, barry bj...
  • 14 篇 hampp, andrew
  • 14 篇 joseph, sebastia...
  • 13 篇 hein, kenneth
  • 13 篇 thomaselli, rich
  • 12 篇 hyman, mark
  • 10 篇 friedman, wayne
  • 9 篇 janoff, barry
  • 9 篇 mullman, jeremy ...
  • 8 篇 madden, lance
  • 8 篇 mravic, mark
  • 8 篇 neff, jack
  • 7 篇 bechtel, mark
  • 7 篇 burke, monte
  • 7 篇 fitzgerald, kate
  • 7 篇 thomaselli, rich...

语言

  • 2,722 篇 英文
  • 12 篇 德文
  • 3 篇 法文
检索条件"主题词=ENDORSEMENTS in advertising"
2737 条 记 录,以下是1-10 订阅
排序:
NTRA to mount $24M humor campaign in 1999
Brandweek
收藏 引用
Brandweek 第40期39卷 12页
Reports that the National Thoroughbred Racing Association (NTRA) is seeking a comedy actor to headline its television, radio and print advertisements. Merkley Newman Harty as selected agency to handle the initial NTRA... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 评论
Star suits
收藏 引用
ABA Journal 第2期71卷 37页
作者: Blodgett, Nancy
Reports on lawsuits filed against celebrities endorsing products that prove faulty or harmful. Details of the lawsuit filed against former Baltimore Colts quarterback Johnny Unitas by men who lost money on an investme... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
NIKE MAY NEED AN HEIR JORDAN
收藏 引用
BusinessWeek 2003年 第3821期 14-14页
作者: Holmes, Stanley
Reports on the high sales of Air Jordan shoes that were launched by Nike in February 2003. Questions raised by basketball player Michael Jordan's planned retirement about the future of Nike's Jordan shoes business; Br... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
A Tale of two grill masters
Inventors'' Digest
收藏 引用
Inventors'' Digest 2015年 第5期31卷 18-24页
作者: Sundt, Hal mwboehm44@aol.com
The article discusses the story behind the George Foreman Lean Meat Fat Reducing Grilling Machine involving its inventor Michael Boehm and its celebrity endorser boxing legend George Foreman. Topics covered are the ba... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
INSTA-ENDORSEMENTS
Fortune International (Asia)
收藏 引用
Fortune International (Asia) 2010年 第3期162卷 17-17页
作者: Keegan, Paul
The article focuses on the Internet advertising agency Brand Affinity Technologies (BAT). The company markets ENDORSEMENTS in advertising by professional athletes and other celebrities. It maintains a database of phot... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
Show off your true colours
Travel Trade Gazette UK & Ireland
收藏 引用
Travel Trade Gazette UK & Ireland 2009年 第2883期 32-33页
作者: Hemmings, Olivia
The article focuses on the use of testimonials from satisfied customers as a method to endorse the quality of service a business can offer. Hoda Lacey, travel industry consultant and council member of marketing group ... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Govt. hopes to receive Parliament's assent to Consumer Protection
FRPT- FMCG Snapshot
收藏 引用
FRPT- FMCG Snapshot 2016年 26-27页
The article discusses the Indian government's efforts to pass a legislature bill for penalizing companies and brand ambassadors for misleading consumers through false advertising.
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Candidates Brandish Seals of Approval
Adweek
收藏 引用
Adweek 2004年 第3期45卷 13-13页
作者: Solman, Gregory
A timely endorsement can give a candidate's campaign a crucial boost or even turn the tide of a primary race. In South Carolina last week, Senator Joseph Lieberman broke four radio spots featuring approvals from state... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Andrea Grostern
Advertising Age
收藏 引用
advertising Age 2001年 第41期72卷 s18-s18页
作者: Neff, Jack
This article profiles marketing star Andrea Grostern, brand director for Unilever's Dove women's deodorant and antiperspirant brand. The campaign included testimonials about skin care benefits and transit ads. Unileve... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 EBSCOBSC期刊 EBSCOBSC期刊 ebsco(ASP/aph) 评论
HOW TO PROTECT YOUR PROFITS
Advertising Age
收藏 引用
advertising Age 2009年 第3期80卷 16-16页
作者: Heber, Yosi yheber@oxfordhillpartners.com President Oxford Hill Partners Oak Park Mich
The article offers a list of financial tips marketers can use to protect company profits in order to withstand the 2009 U.S. recession that includes optimizing strategies, improving competitive-intelligence tracking, ... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论