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检索条件"主题词=Consumers"
49016 条 记 录,以下是1-10 订阅
排序:
Do We Follow the Leader or the Masses? Antecedents of the Willingness to Pay Extra for Eco-Products
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Journal of consumer Affairs 2016年 第2期50卷 286-314页
作者: Arce Salazar H. Oerlemans L. Department of International Business and Management Studies The Hague University of Applied Sciences The Hague Netherlands Department of Organization Studies Tilburg School of Social and Behavioral Sciences Tilburg University Netherlands Department of Engineering and Technology Management University of Pretoria South Africa
This paper reports on an experiment that tests for the existence of peer effects in Consumers' willingness to pay (WTP) for sustainable products. More specifically, we investigate whether the premium for an eco-labele... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 Wiley期刊 Wiley期刊 ebsco(ASP/aph) 评论
A model assessing the effectiveness of direct-to-consumer advertising: integration of concepts and measures from marketing and healthcare
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International journal of advertising 2004年 第1期23卷 91-118页
作者: Menon, Ajit M. Deshpande, Aparna D. Zinkhan, George M. Perri III, Matthew University of Georgia
The advertising of prescription medications directly to Consumers (DTC advertising) has become a familiar practice in the USA. As with all advertising spending, key questions include: how effective is this advertising... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) T&F期刊 评论
Development of a lateral flow immunoassay for the detection of pork components in raw meat
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Microbiol Immunol 2016年 231卷 S50-S50页
作者: Yayla, Mediha Esra Altuntop Karakaya, Fatih Akcael, Esin Yucel, Fatima Sci & Res Council Turkey Marmara Res Ctr Food Inst Kocaeli Kocaeli Turkey Sci & Res Council Turkey Marmara Res Ctr Genet Engn & Biotechnol Inst Kocaeli Kocaeli Turkey
来源: EBSCOASC期刊 EBSCOASC期刊 评论
IBM's Pearson: Time to tackle privacy is now
eWEEK
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eWEEK 2001年 第46期18卷 47页
Presents an interview with Harriet Pearson, chief privacy officer of the International Business Machines Corp. Inquiry on the Privacy Management Council formed by the IBM; Evaluation on the technology and management p... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) ebsco(ASP/aph) 评论
Price-matching guarantees
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The RAND Journal of Economics 2006年 第2期37卷 449-465页
作者: Moorthy S. Winter R.A. University of Toronto Canada University of British Columbia Canada
Are price-matching guarantees anticompetitive? We examine the incentives for price-matching guarantees in markets where information about prices is costly. The conventional explanation of price matching as facilitatin... 详细信息
来源: 过期西文期刊 Wiley期刊 Wiley期刊 评论
Too sweet to eat: Exploring the effects of cuteness on meat consumption
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Appetite 2018年 120卷 181-195页
作者: Zickfeld, Janis H. Kunst, Jonas R. Hohle, Sigrid M. Univ Oslo Dept Psychol Oslo Norway Univ Aarhus Dept Polit Sci & Govt Aarhus Denmark Simula Res Lab Oslo Norway
Although daily meat consumption is a widespread habit, many individuals at the same time put a high value on the welfare of animals. While different psychological mechanisms have been identified to resolve this cognit... 详细信息
来源: ElsevierScienceDirect期刊 ElsevierScienceDirec... EBSCOASC期刊 EBSCOASC期刊 ebsco(ASP/aph) ebsco(MEDLINE/cmedm) 评论
consumer comeback? Not yet
Trade Finance
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Trade Finance 2010年 第9期13卷 53-53页
作者: Hall, Peter G. phall@edc.ca Vice-President and Chief Economist Export Development Canada
The article presents the author's comments on expectations regarding the revival in consumer spending. The author states that Consumers are a critical piece of the global recovery puzzle, and the world economy will re... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
The 'D' Word
Bank Systems & Technology
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Bank Systems & Technology 2007年 第11期44卷 8-8页
作者: Burger, Katherine kburger@cmp.com
The author reflects on disintermediation in banking. She claims that not only high-profile players in the industry that threatens to change the status quo but also the customers, who are equipped with technology and a... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Market Adapts as consumer Needs Change
MMR
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MMR 2009年 第17期26卷 43-43页
The article reports on the move of Consumers including baby boomers to look for products that keep their skin youthful looking in the U.S. It states that these Consumers are turning to products with natural ingredient... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Outdoor flourishes but will limited sites hit growth?
Media: Asia''s Media & Marketing Newspaper
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Media: Asia''s Media & Marketing Newspaper 2005年 18-18页
作者: Sudhaman, Arun
This article reports on how limited space could cramp Singapore's outdoor advertising boom. In Singapore, many brands have found outdoor advertising very effective. For example, advertising firm Zenithmedia has succes... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论