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检索条件"作者=Applebaum, Simon"
231 条 记 录,以下是1-10 订阅
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BEWARE OF COMPLACENCY: UBS ANALYST ARYEH BOURKOFF LOOKS AT '07
Cable World
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Cable World 2007年 第1期19卷 28-29页
作者: Applebaum, Simon
An interview with UBS managing director and senior analyst Aryeh Bourkoff. When asked about the top issue which the cable industry will face in 2007, he says the cable should not get too comfortable because competitio... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
TAKIN' IT TO THE STREETS
Cable World
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Cable World 2006年 第8期18卷 62-65页
作者: Applebaum, Simon
Reports on the marketing aggressiveness of Comcast during the National Show in Atlanta, Georgia in March 2006. Marketing props used by Comcast; Description of Comcast's omnipresent public, street level marketing; Rema... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
FOR BILLINGS: DIGITAL CABLE, AS IF BY MAGIC
Cable World
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Cable World 2007年 第10期19卷 26-27页
作者: Applebaum, Simon
The article offers information on how Bresnan Communications is transforming the channel capacity in Billings, Montana. The transformation requires the move of Bresnan's system from hybrid analog/digital to all-digita... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
Hey Honey, We're on Cable!
Multichannel News
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Multichannel News 2002年 23卷 6A页
作者: Applebaum, Simon
Focuses on the emergence of reality shows in cable television programming. Direction taken by cable companies in programming; Description of reality shows; Determination on the longevity of reality shows.
来源: ebsco(BSP/buh) 评论
Cleveland's Cable Operator Finally Mirrors the Community
CableFAX''s CableWORLD
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CableFAX''s CableWORLD 2005年 第17期17卷 26-26页
作者: Applebaum, Simon
Discusses the benefits of diversity for cable operator Adelphia Cleveland in 2005. Decline in the number of disconnections during the summer; Increase in the market penetration of the company; Remarks of marketing com... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
LOCAL CABLE AD SALES
Television Week
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Television Week 2004年 第3期23卷 22-22页
作者: Applebaum, Simon
Relates the strategic efforts of cable networks in the U.S. to raise more local and national spot advertising in 2004. Details of the advertisement package plan developed by Comcast Cable for local and statewide compa... 详细信息
来源: EBSCOASC期刊 EBSCOASC期刊 评论
A TRUSTED GUIDE IN THE DIGITAL AGE
Cable World
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Cable World 2007年 第6期19卷 26-29页
作者: Applebaum, Simon
The article presents an interview with Joe Rooney, chief marketing officer at Cox Communications. When asked about his new responsibilities as chief marketing officer, Rooney reflects on his role as a senior team stra... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
IN THE YEAR OF THE PIG CABLE IS GETTING FAT ON ASIAN VOD
Cable World
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Cable World 2007年 第2期19卷 22-28页
作者: Applebaum, Simon
The article reports on the development and changes in Asian video on demand (VOD) and television programming. According to the author, cable networks are now working to embrace the service for the Asian demographic. C... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论
TOWNSEND'S TALENT HUNT FOR MBC
CableFAX''s CableWORLD
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CableFAX''s CableWORLD 2004年 第12期16卷 6-7页
作者: Applebaum, Simon
Interviews MBC television programming chief Robert Townsend. Reason for joining MBC; Economic model planned by Townsend; Features of cable television that he likes. INSET: 30 Seconds With Robert Townsend.
来源: EBSCOBSC期刊 EBSCOBSC期刊 评论
DBS' LONG INTERACTIVE REACH
Cable World
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Cable World 2006年 第22期18卷 12-12页
作者: Applebaum, Simon
The article focuses on interactive television (ITV) applications among television networks in the U.S. It says that direct broadcast satellite distributors DirecTV and EchoStar have wide ITV services including on-scre... 详细信息
来源: EBSCOBSC期刊 EBSCOBSC期刊 ebsco(BSP/buh) 评论