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Utility Week

Goodbye call world

作     者:Hawkins, Nigel  nigelhawkins1010@aol.com 

作者机构:Director Nigel Hawkins Associates 

出 版 物:《Utility Week》 

年 卷 期:2007年第27卷第6期

页      面:16-17页

学科分类:02[经济学] 0202[经济学-应用经济学] 

主  题:Telecommunication Mobile communication systems Consumers Market share Cell phones 

摘      要:The article focuses on the changes that occurred within the telecommunications sector in Great Britain. The key development has been the emergence of mobile telephony, as exemplified by Vodafone s rise. Central to the rollout of mobile services was the aggressive drive to win customers and to increase mobile penetration levels. To achieve a decent market share, a formidable amount of money continues to be spent on promotion, including the payment of substantial handset subsidies.

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